NYC Real Estate · Negotiation · Coaching
Eirik “the Expert” Gislason — Licensed Associate Real Estate Broker and Master Certified Negotiation Expert helping New Yorkers, and the agents who serve them, win the deal without burning the relationship.
Featured in The New York Times, Curbed, and Brick Underground.
The Index
Two decades of residential deals with a team that treats negotiation as a craft — fierce advocacy, a calm process, and better outcomes.
02Negotiation training for agents and dealmakers. As a RENI instructor, Eirik teaches the CNE Core & Advanced and Certified Multiple Offer Expert courses.
03UnReal Estate and Growing the Pie, plus a YouTube channel and daily takes on Instagram — decoding negotiation and the NYC market.
The philosophy
The best negotiators don’t fight over the slices. They grow the pie until everyone leaves the table better off.
About
Eirik has excelled in residential real estate in New York City for over 16 years as an associate broker, trainer, mentor, coach, and director of sales. His expertise in collaborative negotiation, deal management, and conflict resolution — plus his industry reputation — give him a rare perspective and skillset.
A dynamic public speaker who has presented across the U.S., he holds Master Certified Negotiation Expert and Certified Multiple Offer Expert designations and instructs for the Real Estate Negotiation Institute. As author of UnReal Estate and Growing the Pie, he educates the industry and the public — and has been featured in The New York Times, Curbed, and Brick Underground.
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